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phmr consulting provides consulting services for all aspects of pharmaceutical and medical device pricing and reimbursement strategy, including:
Product Price and Reimbursement Strategy
- Price Setting
"What should the price be?"
- Price Support
"How do we support and justify the price?"
- Influencing Value Generation
"How do we align the value generation activities (clinical and marketing) to maximise the pricing opportunity?"
These questions need to be asked and answered throughout development with particular emphasis at initial asset selection, prior to PIII design and prior to launch.
Pricing Process and Infrastructure
- P&R planning process development and implementation
- P&R models and analytical frameworks
Education and Training
- Seminars and training workshops for commercial and R&D staff on the principles and pharma application of value based pricing
Environmental Analysis, Forecasting and Policy
- Country pricing systems
- European integration
- Parallel trade
- International pharmacy
- Distribution channels
Price Setting
- Economic evaluation and early price target development for forecast/ valuation
- Cross market price risk evaluation and outlier management strategies
- Launch price recommendations, including price sensitivity research and analysis
- Global price strategy development, including price referencing, parallel trade analysis and optimisation modelling
- Competitor reaction scenario assessment and contingency planning
- Patent expiration strategy development and price scenario modelling
Price Support
- Product "value story" development, including practical use of economic arguments and evidence
- Value Dossier development and construction
- Negotiating strategy development
- Lifecycle price defence strategies
Influencing Value Generation
- Target product profile optimisation to maximise P&R opportunity
- Clinical development program guidance to maximise P&R opportunity
- Patient populations
- Endpoints
- Outcomes
- Comparators
- Cross indication pricing strategy assessment and recommendations
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