PHMR Consulting

From the outset, health technology companies need to integrate health economics and Health outcomes research in their product development strategy in order to ensure a focus on the market and to maximise reimbursement, funding, uptake and market access at launch and beyond.

In order to help companies achieve this, phmr consulting offers a full range of services including:

Provision of strategic advice
Evaluation of existing evidence and recommendations on other evidence needed
Information and analysis to support pricing decisions and positioning options
Communication and publications for market preparation and support

Pricing and Positioning

phmr consulting can help inform the pricing decision by generating Value Based Pricing evaluations that allow companies to examine the cost-effectiveness of different price points and use in different patient sub-groups. We conduct "what if" analyses to help clients understand the implications of pricing for market access, product uptake and the cost-effectiveness of products in "real world" use. In addition these analyses can be used to advise on the economic consequences of positioning decisions and help clients understand how such decisions may affect potential market size, pricing, reimbursement and market access.

Communication and Publications

It is vitally important for health technology companies to communicate key economic information effectively throughout the company if they are to realise a return on their investment in health economics through improved access in each market.

One particularly useful vehicle for effective communication is a Health Outcomes Assessment Dossier, designed to collate and summarise all the relevant health economics and outcomes data that has been developed in support of the new product. Topics included are:

Burden-of-disease information in the main markets, including epidemiological information, treatment pathways, estimates of cost-of-illness and patient impact
Clinical effectiveness and patient-reported outcomes data
Supporting economic analyses
Cost-effectiveness and budget impact models that may be adapted for local market use

phmr consulting team members have extensive experience in preparing Health Outcomes Assessment Dossiers, as well as presentations, slide kits and other promotional materials, and can help clients produce these highly effective communications tools to maximise market access. The information included in these materials is delivered in a style that will be readily understood by staff in local affiliate organisations with responsibility for pricing, reimbursement negotiations and marketing in their country.